As you go through your 70s and beyond, your skin's needs become more refined. Hydration levels change, natural collagen production slows, and your skin deserves gentle yet effective support to feel comfortable and look its best. Finding the right face serums means looking for potent, nutrient-rich formulas that deliver hydration, brightness and a feeling of firmness.
The key is to focus on nurturing ingredients that work in harmony with your skin. With over 25 years of experience in pioneering certified organic beauty, our high-performance face and neck serums are created to provide advanced care for mature skin, using plant-based actives that deliver visible results without irritation.
At a glance
- Best overall serum for brightness: Age Defy+ Collagen Boost Vitamin C Serum
- Best for smoothing fine lines: Age Defy+ Retinal Booster Serum
- Best for sensitive or reactive skin: Scent Free Face & Neck Serum
- Best for targeted lip & eye lines: Age Defy+ Line Eraser Serum
What makes a good serum for skin over 70?
When you're choosing a serum for mature skin, you want a formula that provides deep hydration as well as skin benefits. A great serum provides a concentrated dose of active ingredients that can help to address the specific changes skin undergoes with age.
Look for ingredients that support hydration and firmness. Hyaluronic Acid is excellent for this, as it draws moisture into the skin, helping to plump its appearance and soften fine lines. Antioxidants, like Vitamin C, are also essential. They help to protect the skin from environmental factors while promoting a brighter, more even-toned complexion.
Finally, look for sophisticated natural extracts that support the skin's structure. Ingredients such as Bakuchi Oil and Retinal can help to refine skin texture and reduce the appearance of wrinkles, but it's important to choose formulas designed to be gentle on delicate skin.
Why choose Green People?
For over two decades, we have specialised in creating certified organic beauty that is both effective and exceptionally kind to the skin. We understand that mature skin, particularly sensitive skin, requires a delicate touch.
It's what we leave out that makes us different. We formulate our serums without ingredients you might prefer to avoid, like drying alcohol, silicones and artificial fragrances.
- Certified Organic: Our serums are made with high concentrations of certified organic ingredients, packed with skin-nurturing bioactives.
- Dermatologically Tested: We ensure our formulas are suitable for sensitive skin by having them clinically tested.
- Vegan & Cruelty-Free: We are proud to offer plant-based serums that are never tested on animals.
"When I formulate for mature skin, my focus is on delivering visible results without compromising on gentleness. We use innovative plant stem cell actives and skin-kind, organic ingredients that work with the skin, not against it, to help you feel confident and comfortable at every age."
- Charlotte Vøhtz, Founder of Green People
Best overall serum for brighter, firmer skin
If your goal is to restore a luminous, healthy-looking glow, this is the serum to reach for each morning. It has a beautiful, silky texture that glides over the skin and absorbs in moments, leaving behind no stickiness - just a soft, hydrated feeling.
The power behind this serum is a trio of highly effective actives. We use a slow-release form of Vitamin C to gently brighten the complexion over time, helping to even out skin tone and give it a renewed vitality. This is supported by Bakuchi Oil, a plant-based active known for its ability to support skin's collagen and elastin, promoting a firmer feel and smoother look. Finally, a dose of Hyaluronic Acid provides an essential layer of hydration to plump the skin from within.
It's the perfect daily serum for anyone whose skin feels a little dull or is losing its bounce, and it is dermatologically tested and proven to be kind to sensitive skin.
Age Defy+ Collagen Boost Vitamin C Serum 30ml
Discover the difference collagen-boosting Vitamin C makes to your skin458,00 kr
★★★★★
“Absolutely love this product... Am in my early 70s so anything to plump up my appearance is a godsend. I do notice a slightly fuller feel in my cheeks and my skin is definitely softer. The smell is divine too!”
Anne S · Verified Buyer
Reviewing: Age Defy+ Collagen Boost Vitamin C Serum 30ml
See this product now →Best for smoothing the appearance of fine lines
Have you been curious about Retinol but worried about its potential for irritation? We have the perfect solution. Our Age Defy+ Retinal Booster Serum uses Retinal, a next-generation vitamin A derivative that offers remarkable skin-smoothing benefits while being much gentler on the skin.
This night-time serum is designed to get to work while you sleep. The 0.05% Retinal concentration encourages skin cell turnover, helping to refine your skin’s texture and visibly reduce the appearance of fine lines and wrinkles. Forget the dryness often associated with Vitamin A; this formula is buffered with intensely hydrating Hyaluronic Acid and extracts from the Tara Bush, which help bind moisture to the skin for long-lasting comfort.
Its smooth, non-greasy texture sinks in quickly, making it a simple yet powerful addition to your evening skin care routine. Simply apply a small amount before your night cream.
Age Defy+ Retinal Booster Serum 30ml
Renew, protect and hydrate with this skin care revolution468,00 kr
Best for very sensitive or reactive skin
Caring for sensitive skin means choosing products that calm, soothe and hydrate without causing distress. If your skin is easily upset, prone to redness or simply needs a gentle touch, our Scent Free Face & Neck Serum is your skin's safe haven.
This COSMOS Organic certified serum is completely free from fragrance and essential oils. Its light, liquid-gel consistency feels instantly comforting on the skin. We use a powerful blend of calming actives, including anti-inflammatory Chamomile and moisture-binding Seaweed and Marshmallow, to reduce signs of irritation and deeply hydrate the skin.
It also features innovative Prebiotics, which work to rebalance your skin's natural microbiome, helping to build its resilience over time. Clinically proven to be kind to sensitive skin, it’s a beautifully simple formula that provides profound hydration and peace for a reactive complexion.
Scent Free Face & Neck Serum 50ml
This ultra-gentle serum is our go-to for skin-plump hydration.287,00 kr
★★★★★
“I have no dry patches no redness anymore and NOT ONE SPOT I'm actually walking around with no makeup on and not worrying! I can't believe the difference in two weeks I'm so relieved to have found this company and felt I needed to write a review as someone who has tried everything and this has worked so well!”
Rachael G · Verified Buyer
Reviewing: Scent Free Face & Neck Serum 50ml
See this product now →Best targeted serum for lip and eye lines
The skin around the eyes and lips is much thinner and more delicate than the rest of the face, and it's often the place where our fine lines show up most. It requires a specialist touch - which is exactly what our Age Defy+ Line Eraser Serum provides.
This potent serum is packed with 22 advanced botanical actives chosen for their skin-firming properties. A key ingredient, Baicalin, is derived from Skullcap and helps to maintain the skin’s structure, while Sea Holly Stem Cells boost skin hydration by as much as 95%.
The formula is clinically proven to deliver firmer-feeling skin within just 15 minutes of application.
Age Defy+ Line Eraser Serum 10ml
Rich in powerful anti-ageing actives which firm skin in just 15 minutes.291,00 kr
★★★★★
“I have been shopping with Greenpeople for at least 15 years, what more can I say, their products are excellent and the service is too! 👍🏻😃”
Clare S · Verified Buyer
Reviewing: Age Defy+ Line Eraser Serum 10ml
See this product now →We hope this guide helps you find the best serum for women over 70. If you need any more help or advice, our friendly UK customer care team are happy to help on 01403 740350 or on social @GreenPeopleUK.
MEET CHARLOTTE, FOUNDER OF GREEN PEOPLE
Charlotte Vøhtz, founder of Green People, has 25+ years of experience in the natural and organic beauty industry.
A recognised leader in the field of organic beauty, Charlotte helped inform the UK's first organic beauty standards and was voted the People's Choice in the 2023 list of Who's Who in Natural Beauty.
A published author, she wrote the organic beauty bible 'Naturally Gorgeous'. Previously, she qualified as a nurse and spent over 10 years working in pharmaceuticals.
If you wish to republish this content, please credit Green People as the original creator with a link to 'Best natural serums for women over 70.' Please do not use an affiliate link.
