As we enter our 50s, our skin undergoes significant changes, from a natural decline in collagen production to a decrease in moisture retention. Choosing the right serum for over 50s is the most effective way to deliver high concentrations of active ingredients directly to the deeper layers of the dermis.
Whether you are looking to brighten a dull complexion, firm sagging skin or deeply hydrate dry patches, a targeted serum provides the intensive care mature skin needs. In this guide, we explore the best organic and natural serums to help you maintain a healthy, ageless glow.
At a glance
- Best overall serum: Age Defy+ Collagen Boost Vitamin C Serum
- Best for fine lines: Age Defy+ Retinal Booster Serum
- Best for hydration: Scent Free Hyaluronic Booster Serum
- Best for sensitive skin: Scent Free Face & Neck Serum
- Best for men: No. 7 Anti-Ageing Eye & Face Serum
What makes a good serum for over 50s?
A high-quality serum for mature skin should focus on three main pillars: protection, repair and hydration. Ingredients like Vitamin C provide essential antioxidant protection against environmental damage, while Retinal helps to accelerate cell turnover and smooth the appearance of wrinkles.
Hydration is equally vital, as mature skin often struggles to maintain its natural oil balance. Look for humectants like Hyaluronic Acid, which can hold up to 1,000 times its weight in water, ensuring your skin remains plump and supple throughout the day.
Why choose Green People?
At Green People, we believe that your skin care should be as kind as it is effective. Our serums are formulated with high percentages of natural and organic ingredients, avoiding harsh chemicals like ethyl alcohol and synthetic fragrances that can irritate thinning, mature skin.
Many of our products are clinically proven to be suitable for sensitive skin and carry independent certifications from the Organic Food Federation and COSMOS. This ensures you are using the purest botanical extracts to support your skin's health through every decade.
Best overall serum for over 50s
The Age Defy+ Collagen Boost Vitamin C Serum is a powerhouse for those seeking a brighter, firmer complexion. It uses a stable form of Vitamin C that penetrates deeply to even out skin tone and support natural collagen production.
This Organic Food Federation certified serum is also dermatologically tested, making it a safe yet potent choice for those experiencing age spots or dullness. It leaves the skin feeling revitalised and significantly smoother with regular use.
Age Defy+ Collagen Boost Vitamin C Serum 30ml
Discover the difference collagen-boosting Vitamin C makes to your skin456,00 kr
Best anti-ageing serum for over 50s
If your primary concern is fine lines and loss of elasticity, the Age Defy+ Retinal Booster Serum is an exceptional choice. Unlike traditional Retinol, which can be irritating, this serum uses Retinal (Retinaldehyde) which is more easily converted by the skin.
"When formulating for mature skin, I wanted to find an alternative to harsh retinoids that often cause redness. Our Retinal serum is designed to deliver visible age-defying results while remaining incredibly gentle on the skin barrier."
- Charlotte Vøhtz, Founder of Green People
Certified by the COSMOS, this 100% natural glow booster also contains Hyaluronic Acid to ensure the skin remains hydrated while the Retinal works its magic. It is the perfect step for anyone wanting to get serious about their anti-ageing skin care routine.
Age Defy+ Retinal Booster Serum 30ml
Renew, protect and hydrate with this skin care revolution465,00 kr
Read more about how Retinal can help the signs of ageing.
Best dry skin serum for over 50s
Dryness is a common concern for women over 50 due to hormonal changes, and the Scent Free Hyaluronic Booster Serum offers an instant moisture surge. It features a unique triple-action blend of Hyaluronic Acid to hydrate at multiple skin levels.
This natural and organic serum is dermatologically tested and completely fragrance-free, making it ideal for those who find their skin has become more reactive with age. It helps to plump out fine lines caused by dehydration, leaving a silky finish.
Scent Free Hyaluronic Booster Serum 28ml
This scent-free Hyaluronic Acid serum is pure hydration in a bottle313,00 kr
Best sensitive skin serum for over 50s
For those who find even natural essential oils too much, the Scent Free Face & Neck Serum is a calming essential. It is specifically formulated for ultra-sensitive skin that requires a gentle touch without compromising on anti-ageing benefits.
This COSMOS Organic certified serum uses Green Tea and Seaweed to soothe redness while providing a firming effect on the delicate neck area. It is a wonderful multi-tasker for anyone following a scent-free beauty regime.
Scent Free Face & Neck Serum 50ml
This ultra-gentle serum is our go-to for skin-plump hydration.285,00 kr
Best men's serum for over 50s
Men's skin is typically thicker and oilier than women's, but it still requires dedicated care as it matures. The No. 7 Anti-Ageing Eye & Face Serum is tailor-made to firm and protect male skin against the signs of ageing.
This natural serum is lightweight and non-greasy, absorbing quickly to target tired eyes and fine lines. It is an excellent addition to any men's skin care routine, providing intense hydration and antioxidant protection.
Green People for Men No. 7 Anti-Ageing Eye & Face Serum 50ml
Firm, repair and protect with our anti-ageing facial serum for men252,00 kr
We hope you have found the best serum for your skin. If you need any more help or advice, our friendly UK customer care team are happy to help on 01403 740350 or on social @GreenPeopleUK.
MEET CHARLOTTE, FOUNDER OF GREEN PEOPLE
Charlotte Vøhtz, founder of Green People, has 25+ years of experience in the natural and organic beauty industry.
A recognised leader in the field of organic beauty, Charlotte helped inform the UK's first organic beauty standards and was voted the People's Choice in the 2023 list of Who's Who in Natural Beauty.
A published author, she wrote the organic beauty bible 'Naturally Gorgeous'. Previously, she qualified as a nurse and spent over 10 years working in pharmaceuticals.
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